Case study

Miche Bloomin

Cosmetics

The brief

Miche BThis Japanese Brand wants to develop their activity in China, and with the help of their agent, we develop a cross-border channel. What makes this Japanese brand so special is that their products are just like natural eyelashes blending on the customers' eyes. They are as soft as feathers.

What we ran

Reputation
KOLs
Cross-border E-commerce
Branding
Little Red Book Store

The outcome

Results

Large number of KOL
Develop Sales on Little Red Book
Positive Reputation

Services

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Xiaohongshu

Where a Chinese beauty purchase is decided, weeks before it is transacted anywhere else.

KOL & KOC

KOL and KOC campaigns vetted, priced and run for beauty brands, built around China's influencer economics.

E-commerce

Tmall, Douyin and Xiaohongshu storefronts built and run for cosmetics brands entering China.

PR

Press, Baidu Baike and Weibo crisis-readiness built for cosmetics brands.

Content & translation

Simply translating content in Chinese won't be enough. The translation needs to be localized.

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L’ORÉAL

Parfums du Château de Versailles

Guerlain

Start here

Tell us your real budget, your real timeline and your real ambition

We will tell you what is achievable, which channel should lead, and what it will cost. Including the times the honest answer is “not yet”.