Insights
Social Media for Beauty Brands in China
Guides for deciding which Chinese social platforms a beauty brand should be on, in what order, and how to run each one.
Choosing platforms and agencies, then one platform at a time: Xiaohongshu (RedNote), WeChat from the official account to ads, search and commerce, Weibo, Zhihu and Bilibili. Douyin is covered with KOLs and live commerce.
6 sections, 25 articles
2 articles
Choosing platforms and partners
11 articles
Xiaohongshu (RedNote)
5 articles
WeChat: strategy and setup
3 articles
WeChat: ads, search and commerce
2 articles
Zhihu and Bilibili
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