Insights
Beauty Brand Analyses in China
Guides for deciding which competitors a brand faces in China and what the brands that won (or stumbled) did that can be copied or avoided.
Analyses of beauty brands in China: the market leaders, C-beauty names such as Florasis, Perfect Diary and Pechoin, and global groups such as L'Oréal, Estée Lauder and Shiseido. Then luxury houses and indie labels, brands by country of origin, and pharmacy and direct-selling brands. For the agency's own client work, see Case studies.
6 sections, 36 articles
10 articles
C-beauty: China's own brands
7 articles
Global beauty groups
5 articles
Luxury houses, celebrity and indie brands
8 articles
Brands by country of origin
2 articles
Pharmacy, wellness and direct-selling brands
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