Insights
Beauty Marketing Strategy in China
Guides for deciding how to position, brand, advertise and get found in China, and which campaigns and partners are worth the budget.
Marketing strategy and how to choose an agency or PR partner, then brand identity, packaging, co-branding and loyalty. Also Baidu search and advertising, visibility in AI answers, and campaign planning around Chinese New Year and the festival calendar.
4 sections, 17 articles
3 articles
Strategy and choosing partners
6 articles
Campaigns and the marketing calendar
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