PR Agency in China

Before we write a single press release, we check where your category and your competitors actually stand today. China's cosmetics market crossed roughly RMB 1.1 trillion in 2025, domestic brands hold 57.4% of it, and that share has grown for five straight years. A PR plan built without knowing which domestic competitor is currently winning the narrative you want to own is a plan built on last year's map.

We research the outlets, WeMedia (self-media) columns, Baidu Baike, Zhihu threads, that Chinese consumers in your category actually read, rather than defaulting to a generic press list translated from a Western media plan.

Online reputation in China is distributed, not centralized on your own website. A Baidu Baike entry functions as a de facto trust signal and gets prioritized in Baidu's own search results and knowledge panels. Zhihu Q&A presence builds credibility around the exact keywords your buyers search. About 74% of Chinese consumers report making purchase decisions based on influencer or peer recommendations, against a 30% global average, so what shows up when someone searches your brand name matters more here than almost anywhere else.

Weibo crisis response speed is its own discipline: brands that respond within hours consistently recover sentiment faster than those that wait days, and a single unaddressed complaint can spread nationally within 24 hours on the platform. We monitor and respond as part of the retainer, not as an emergency add-on after something has already gone wrong.

Press release distribution in China runs through different networks than the West, WeMedia outlets, Toutiao/Baijiahao placements, and dedicated China newswire services, rather than a single global PR wire. Campaign budgets vary widely by scope: boutique-level monthly PR retainers start in the low thousands of dollars, and Xiaohongshu-specific KOL seeding campaigns for a mid-tier brand typically run USD 10,000 to 50,000, with an agency fee of roughly 10-20% on top of the KOL spend itself.

We write in Chinese for a Chinese news cycle from the start, not as a translation of an English release, and we place it where your actual buyers read news: WeMedia columns and Baidu-indexed outlets, not a generic international wire that Chinese consumers never see.