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Beauty China Agency

Insights

China Cosmetics Regulation

Guides for deciding what a product needs (filing or registration, responsible person, labelling, testing) before it can be sold, and which rules limit how it is sold and advertised.

NMPA rules and registration, exporting cosmetics to China, trademarks, and the animal testing rules behind cruelty-free claims. Then the limits on how cosmetics are advertised, KOL content included, and articles on single rule changes such as new NMPA announcements.

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Tell us your real budget, your real timeline and your real ambition

We will tell you what is achievable, which channel should lead, and what it will cost. Including the times the honest answer is “not yet”.

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