Brand analyses ·
C-Beauty Takes Western Shelf Space: Proya Lands 400 Ulta Doors
For fifteen years the traffic ran one way. Foreign beauty brands fought to get into China, and Chinese brands fought to get on Tmall. That phase is over.
Insights
Insights
Topics
- China Beauty Market Whether China is worth entering for a beauty brand now, which segments are growing, and what an entry plan has to budget for. 22 articles
- Beauty Categories in China Whether a brand's product category has room in China, who it competes with there and what the category demands on claims, formats and price. 38 articles
- Chinese Beauty Consumers Who the brand is selling to in China, what they consider beautiful and how they discover, judge and buy beauty products. 14 articles
- China Cosmetics Regulation What a product needs (filing or registration, responsible person, labelling, testing) before it can be sold, and which rules limit how it is sold and advertised. 12 articles
- Beauty E-commerce in China Which marketplace or cross-border route a beauty brand should sell through first, what it costs and how to plan the shopping festivals. 23 articles
- Beauty Distribution and Retail in China Whether to sell offline through a distributor, a beauty chain or travel retail, and how to approach each partner. 17 articles
- Social Media for Beauty Brands in China Which Chinese social platforms a beauty brand should be on, in what order, and how to run each one. 25 articles
- KOLs, Douyin and Live Commerce for Beauty Brands How to pick, brief and pay KOLs and KOCs, and whether Douyin short video and livestream selling should carry the launch. 23 articles
- Beauty Marketing Strategy in China How to position, brand, advertise and get found in China, and which campaigns and partners are worth the budget. 17 articles
- Beauty Brand Analyses in China Which competitors a brand faces in China and what the brands that won (or stumbled) did that can be copied or avoided. 36 articles
- Health, Wellness and Medical Aesthetics in China How a supplement, nutricosmetic, aesthetic or wellness brand reaches Chinese buyers, and which channel and registration route fits the product. 12 articles
Latest articles
Distribution and retail ·
China Tier 3-4 Beauty Retail: Counters, CS Stores, Real Costs
Premium beauty counters in tier-3-and-below Chinese cities rose 9.1% to 538 in 2023 while the national total fell. What the offline shift costs a foreign brand.
China beauty market ·
Foreign Beauty Brands Leaving China: Who Exits, Who Gains Share
Cosnova closed its Tmall Global store on 31 July 2026 while Estee Lauder gained China share for a sixth quarter. The 2026 data, and the four structural…
- Beauty IPO Window Reopens in Hong Kong: What It Means for You
- China Beauty Recovery: Who Actually Keeps the Margin
- Chinese Beauty Production Moves Offshore: What It Means for Your Supply Chain
- Double 11 2026: What Changes for Your Beauty Brand
- Why L’Oreal and Proya Are Buying Tiny Stakes in C-Beauty Brands
- China Clean and Mineral Makeup Market: Size and Trends
- Deep Tech Beauty: How Noble Panacea Won Xiaohongshu With Chemistry
- Slow Aging in China: The Beauty Market Shift Away from Anti-Aging
- DIY Fragrance Bars Are Back in China: Fad or Real Retail Category?
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