Skincare, dermocosmetics and beauty devices
Beauty China Agency, marketing for beauty and health care brands
Xiaohongshu, WeChat, Douyin, Bilibili, Zhihu, PR, KOL, production, branding and research. One agency, one sector: cosmetics, skincare, fragrance, health and wellness.
Services
What we do
Discovery and seeding
Commerce
Retention and CRM
Search, paid media and reputation
Strategy, brand and content
Market access and compliance
Case studies
Client work
Luxury, makeup, fragrance and hair
Parfums du Château de Versailles
Supplements, nutricosmetics and wellness
Elixirs&Co
Method
How we work
-
Brief
Tell us where your brand stands and where it wants to go.
-
Plan
One plan across the channels, with one reporting view. We say which channel should lead, and when the honest answer is “not yet”.
-
Run
The people on your calls are the people doing the work. There is no layer of account management in between.
-
Report
Reach, conversion, ROI, cost per acquisition. We report what happened, including the quarters when a campaign underperformed.
Insights
Insights by topic
-
China Beauty Market
22 articles
-
Beauty Categories in China
38 articles
-
Chinese Beauty Consumers
14 articles
-
China Cosmetics Regulation
12 articles
-
Beauty E-commerce in China
23 articles
-
Beauty Distribution and Retail in China
17 articles
-
Social Media for Beauty Brands in China
25 articles
-
KOLs, Douyin and Live Commerce for Beauty Brands
23 articles
-
Beauty Marketing Strategy in China
17 articles
-
Beauty Brand Analyses in China
36 articles
-
Health, Wellness and Medical Aesthetics in China
12 articles
The journal
Latest insights
Brand analyses ·
C-Beauty Takes Western Shelf Space: Proya Lands 400 Ulta Doors
For fifteen years the traffic ran one way. Foreign beauty brands fought to get into China, and Chinese brands fought to get on Tmall. That phase is over.
Distribution and retail ·
China Tier 3-4 Beauty Retail: Counters, CS Stores, Real Costs
Premium beauty counters in tier-3-and-below Chinese cities rose 9.1% to 538 in 2023 while the national total fell. What the offline shift costs a foreign brand.
China beauty market ·
Foreign Beauty Brands Leaving China: Who Exits, Who Gains Share
Cosnova closed its Tmall Global store on 31 July 2026 while Estee Lauder gained China share for a sixth quarter. The 2026 data, and the four structural…
E-commerce ·
Double 11 2026: What Changes for Your Beauty Brand
Tmall pre-sales open 15 October and the promo mechanic changed. Official direct cut makes your price comparable across Tmall, Douyin, JD and Pinduoduo. What to…
Brand analyses ·
Why L’Oreal and Proya Are Buying Tiny Stakes in C-Beauty Brands
On 26 September 2026, Sina Finance reported two small transactions that most foreign brand owners will scroll past. They should not. L’Oréal, through an…
Beauty categories ·
China Clean and Mineral Makeup Market: Size and Trends
China’s color cosmetics market is on track to reach 80 billion RMB, growing at a compound annual rate of 7.4% (Forbes China, 2026). Inside that…
Start here
Tell us your real budget, your real timeline and your real ambition
We will tell you what is achievable, which channel should lead, and what it will cost. Including the times the honest answer is “not yet”.
Contact us