Insights
KOLs, Douyin and Live Commerce for Beauty Brands
Guides for deciding how to pick, brief and pay KOLs and KOCs, and whether Douyin short video and livestream selling should carry the launch.
Related service
Working with KOLs and KOCs, from strategy and ROI to brand ambassadors and the cost of a bad buzz, with profiles of beauty KOLs such as Li Jiaqi. Then Douyin marketing, ads and stores, and livestream selling.
4 sections, 23 articles
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Beauty KOL profiles
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Douyin for beauty brands
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