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Beauty China Agency

Beauty only

The agency that works on beauty and nothing else

Beauty China Agency was founded by Inna Kowalsky to do one job: bring beauty, skincare and wellness brands into China, then keep them growing there.

What we stand for

Five things we will not trade away

  1. Beauty only

    Cosmetics, skincare, fragrance, health and wellness. We turn down briefs outside those sectors. That refusal is the whole reason our clients hire us.

  2. Partner, not supplier

    We push back when a brief will not work in China, and we say so before the budget is spent. Brands who want a yes to everything are better served elsewhere.

  3. Built for the platform in front of us

    Douyin, Xiaohongshu and Tmall move every quarter. Last year’s playbook is not a strategy, it is a souvenir.

  4. Senior work, agency rate

    The people on your calls are the people doing the work. There is no layer of account management to pay for.

  5. Numbers you can check

    Reach, conversion, ROI, cost per acquisition. We report what happened, including the quarters when a campaign underperformed.

What we do

Xiaohongshu, WeChat, Douyin, Bilibili, Zhihu, PR, KOL, production, branding and research. One agency, one sector: cosmetics, skincare, fragrance, health and wellness.

All services

Founder

Start here

Tell us your real budget, your real timeline and your real ambition

We will tell you what is achievable, which channel should lead, and what it will cost. Including the times the honest answer is “not yet”.

Contact us