Beauty China Agency

Case study

NZANDBEYOND

Cosmetics

The brief

The operation of NZANDBEYOND is a full range of business model for women, they opened a "channel" for New Zealand skincare companies, connecting China and New Zealand; NZandBeyond is more like a guide, illuminating the road and warming all women. In six months, NZandBeyond has gathered support and licensing from more than 200 niche brands, signed contracts with many brands, and won many corporate awards. With their desire to increasing brand awareness on the Chinese market, they contacted us to help them.

What we ran

Weibo Official Account and Management
Little Red Book Official Account and Managemen
Online Reputation
WeChat Store Set-up and Management

Services

Related services

Xiaohongshu

Where a Chinese beauty purchase is decided, weeks before it is transacted anywhere else.

Social media

Douyin, WeChat, Weibo and Xiaohongshu campaigns built on current platform data, not last year's playbook.

E-commerce

Tmall, Douyin and Xiaohongshu storefronts built and run for cosmetics brands entering China.

WeChat & CRM

WeChat CRM, Mini Programs and Channels built for a WeChat where the Official Account alone stopped being enough.

PR

Press, Baidu Baike and Weibo crisis-readiness built for cosmetics brands.

Related

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