Case study
Russian Chaga
Cosmetics
The brief
Russian Chaga is a new premium brand that combines the natural wealth of the Russian North with the achievements of South Korea. The joint Russian-Korean enterprise focuses on using natural ingredients in concert with high-quality technical solutions to comply with stringent international standards. That focus along with a growing global market for Korean beauty products has led to great initial growth. After achieving domestic success, an entry into the Chinese cosmetics and beauty industry was a natural route for additional growth. Having had no previously established presence in the Chinese market, our goal was to help this client smoothly transition into the main social media platforms, WeChat and Weibo, by facilitating the creation of these branded business accounts and then launching campaigns on both of these platforms to establish a following.
Weibo account: https://weibo.com/u/7405373476.
What we ran
- Weibo Account Creation
- WeChat Account Creation
- Weibo Campaigns
- WeChat Campaigns
Services
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